I used to notice 11:11 all the time, so one day I decided to do an experiment where for one week I would write down the time everytime I looked at the clock and see if 11:11 came up more than any other time. I started early on a Monday morning and wrote down the time. Later I walked into the kitchen, glanced at the clock, and guess what, it was 11:11! At the end of the day I looked at the clock, and omg it was 11:11. I looked at my piece of paper, and realized that I hadn't noted a single time since the 11:11 from that morning. I had been home all day, and I am certain that I must have glanced at a clock multiple times, but since the time wasn't "significant", I didn't even notice it. Experiment failed.
At the same time this experiment proves that 11:11 has the power to transport people from an unconscious state to a conscious one.