Oh you people! My head's getting so fat I can hardly get it through the door now.
I'm going to try and fill this thread with reality mapping theory, because this is the real arena for the War that is raging around us, even now. The refined, emotionally aggregated Meme is weapon of choice in this new, neuropolitical arena. Memetically loaded symbols embed themselves in our subconscious, like fifth columnists, waiting for a triggerswitch before activating and unloading their viral payloads.
The major Corporate institutions of the last Century began to realise the power of symbolism to embed virally and covertly in a population. The instantly recognisable Corporate logos we all know, are proof of this. Coca Cola. Ford. Marlboro. All embedded culturally like a virus. A marketable infection that reinforces brand loyalty every time you respond with a purchase.
(Branding. = What Farmers do to distinguish their livestock)
Kelloggs. Green Giant. Every single packaged food product we buy, is branded like this. Every product we buy really. The tools we use at work. Our tech. Apple. Dell. Endless lists of owned combinations of fonts, Logos, and Trademarks. Bombarding us with non verbal triggers that fire every time we get exposed to another TV Advert, or Billboard. Sell, consume, buy, drive, Fly . . . . Airlines all have huge Corporate reinforcement Flags on them, Pan Am. Quantus. Lufthansa. Virgin. All specifically designed to be infectious, Branding us psychologically then responding to further associated product ranges. Upgrade. New model.
Consume, eat, buy drink, walk, don't walk, we are wide open to this kind of manipulation on such an unprecented scale that you'd think our brains would be running out of our ears under the strain of it all. But no. We barely notice any of it. The potential to abuse this handy little backdoor trojan system to infect us with pathogenic malware has not gone unnoticed either. Pathogenically charged Brandings embed, then put themselves on their particular product, the same as marketing brands do.
They can just as easily infect their Demographic, but when they use emotionally aggregated content, the effect is that of a dynamic affinity bomb, that can galvinise every infected Unit into an affirmative unity of purpose, and fascination. (Another word who's etymology is very interesting)
The best example of a negatively charged membomb infection would have to that of the Swastika. It became the focal point that branded everybody exposed to it with such a payload of emotional, non verbal Branding that even now, eighty odd years later it's such a powerfully charged Symbol that it will never stop infecting people with a polarised emotional response. It was originally aggregated with everything that Nazi Germany stood for, the Nationalism and unity triggering a panacea like fanaticism that eased the degradation and cultural cost of losing WWI, and the crippling reparation demands of Britain and America rubbing salt in the wound of a whole lost generation.
Hitler, branded Germany with the Swastika, as a symbol of hope, to a broken people.
The newly awakened fervour of the annual Nuremberg Rallies, combined with the masterful propaganda of Goebels, and the Occult ritualised initiatory recruitment drive of Himmler's SS, and the Crooked Sun Lodges of the Ordo Templi Orientis to which all SS Officers were affiliated to all refined in the forging fire of Adolf Hitler's incredible charisma (and make no mistake, Hitler's charisma quotient, was truly off the scale) into one, unmistakable sigil, that carried the weight of all these fascinating (another word that's etymology is a whole lesson in itself) factors, and overrode all the years of strife, sectarianist violence and political unrest of post War Germany. And from the ashes of an almost broken people, up rose the phoenix of National Socialism, with it's Messianic Fuhrer, and all encapsulated by this little crooked cross.
That is how powerful memebombs can be. The Swastika resonates with dark Nazi harmonics, bought with the blood of the sacrificial scapegoating of European Judaism, and the eventual defeat, and subsequent Demonisation of Nazism's High Priesthood, again at it's High Temple of Nuremberg, means that even today, it's a criminal offence to display the Swastika in Germany. And that wasn't made as the placatory gesture of a defeated Nation to it's conquerors, it was done because the power of this symbol would not lie down and be forgotten. It was dangerous. It still is. It unifies the whole scourge of Neo-Nazism for today's worldwide affiliations of far right freakheads, most of whom, to be brutally honest, would have ben marched off to the gas chambers by the original SS Troops they seek to emulate.
One symbol can encapsulate so much aggregation that a whole Library fails to measure up to it's content. Another example of course, is the co-opting of a mind numbingly brutal method of execution, into the memetic soulbomb of the Christian Crucifix.
Would Jesus approve of this supercharged memetic ret-conning of his ministry? I very much doubt it. But it's out of his hands now. Religions are what men always make out of their dead Gods. (Living Gods defy the Dogma neccessary for a canon, and all religions need canon)
Anyway. Memetics. Embedded in a central nervous system near you. It goes deeper than you might think.